Case · Entertainment · Conversational AI

Netflix

An interactive, conversational video experience — a story that listens and adapts, where the viewer shapes what happens next by speaking or choosing in real time.

Netflix interactive conversational experience — branching scenes and choices
RoleConcept · UX · interactive AI
TypeInteractive video experience
DomainEntertainment
The problem

Video is passive — the viewer just watches.

Linear video can’t respond. There was no proven pattern for a story that invites the viewer in — listening to what they say, reacting to the choices they make, and branching the narrative around them without breaking the flow.

01

One-way story

Traditional video plays the same way for everyone, with no room for the viewer to participate.

02

Input is hard

Eliciting a spoken or tapped response mid-scene, then acting on it, is a real interaction-design problem.

03

Branching at scale

Every choice multiplies the paths the story has to handle gracefully.

The solution

A story that prompts, listens, and branches.

We designed an interactive, conversational experience layered onto the video. At set moments the scene surfaces instructional cues that elicit a response; spoken or tapped input becomes a choice; and the dialogue branches accordingly — the characters react, and the story continues down the path the viewer chose.

Real-time prompts & cuesSpeech & choice inputBranching dialogueAdaptive, in-scene responses
Outcomes

A new, participatory way to watch.

Interactive by design

A video experience the viewer steers — speaking or choosing to shape the scene.

Adaptive narrative

Dialogue and outcomes branch in real time around the viewer’s input.

A novel format

A first-of-its-kind pattern for conversational, choice-driven storytelling.

Get started

Want to be the next case?

Bring your highest-pain workflow. We’ll show you what a governed pilot would look like — fixed scope, fixed price, real work.