The world’s first grocery comparison shopping app — real-time, in-store prices across the stores you actually shop.
The same basket costs wildly different amounts store to store and week to week, and shoppers have no way to compare without walking the aisles. Weekly circulars are scattered, dated, and impossible to act on.
In-store prices aren’t published anywhere you can compare them before you shop.
Deals live across dozens of store flyers, each in its own format and out of date.
Nothing tied the deals to the stores you actually use or the items you actually buy.
We designed and built Basket — the first app to compare in-store grocery prices in real time. Atwood led the user experience, information architecture, and responsive build, paired with machine learning that aggregates and normalizes prices across stores into one personalized circular.
The world’s first grocery comparison shopping app.
A simple, human-centered way to compare prices across stores and online before you go.
Machine learning turned a sprawl of store and circular data into live, per-item price insight.
Bring your highest-pain workflow. We’ll show you what a governed pilot would look like — fixed scope, fixed price, real work.